Established affiliates understand that they must compete with other affiliates to get the sale. One of the more popular methods used to convert a potential customer is to offer a bonus as incentive for using the affiliate's merchant link to make the purchase. But how effective is the method, and how difficult is it to put into effect?

Well, it certainly takes some effort from you if you want to include bonuses in your affiliate promotions. But it generally proves worthwhile. The aim, after all, is to stop the prospect in their tracks and cease their ongoing search for additional information about the product, or a better bonus offer. If your bonus is sufficiently good, then you will succeed at this.

But there will always be a tradeoff - the better the bonus you offer, the greater the cost to you to develop it in the first place, even if it is just a digital offering. After all, someone has to do the work to create it (maybe you).

Jeff Czyzewski has addressed the problems faced by affiliates who wish to include bonuses in their promotions. His solution is known as ClickBank Bonus Domination. In addition to supplying a model for bonus creation, his package includes software that can dispense bonuses to customers automatically. It can also be used to automatically add the customer to your auto responder service.

Obviously Jeff would not have gone to the trouble of creating a product like this if he did not believe that affiliates would find it highly beneficial. In all likelihood, I think they will. This is based on my own dealings with bonuses and affiliate promotions.

In fact, on each of my web sites which are dedicated to the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I use bonus offerings to sweeten the deal.

I do this for a very good reason. With affiliate marketing offerings in particular, it is very difficult to persuade a prospect to buy through your affiliate link. After all, the prospect in all probability is an affiliate themselves, and their natural course of action would be to save themselves some money and buy the product through their own affiliate link.

So the incorporation of bonuses is almost a requirement in this case. This is why, when a product launch takes place and the product is designed to appeal to affiliates, you'll see an abundance of promotions with offers of what appear to be huge bonuses. However, it is often the case that these bonuses have been exaggerated more than the actual product that is being promoted, and the value of the bonuses is usually far less than advertised.

Well, experienced affiliates will see right through that. So if you ARE to offer a bonus as an incentive, you must ensure that it really is a compelling one.

One method for doing this effectively is to create a special report that supplements the product that you are promoting. For example, if the product is a course on PPC marketing, you might use your own experience as a PPC marketer to write a special report about how to write advertisements which tend to draw the eye, and therefore have super high conversions.

You might name your report "Ten Effective Ad Strategies To Skyrocket Your Conversion Rate". If you also offer proof that your methods work, you have just provided the prospect with a compelling reason to buy through your link. Especially if your bonus report is exclusive, and can only be supplied by you.

If you want to learn more about how you can devise your own bonus offerings, check out my own ClickBank Bonus Domination bonus page, where you will be given a chance to learn how I am using this very strategy to promote Jeff Czyzewski's product.

It is also worth pointing out that when the bonus technique is applied to the promotion of non affiliate marketing related products, which draw prospects who have no knowledge of affiliate links, the conversion rates can be increased a great deal.

Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.

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