It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�

Sad but true, until the recent economic collapse, we consumers believed the view that “Expensive equals quality�, or You get what you pay for�. The marketing boys had it all sewn up – think of the juicy Marks & Spencer adverts, with “This is not ordinary food, this is….� Conversely, the stores cheap ranges were acknowledged by ultra thrifty shoppers but most of us didn’t give a second glance.

In IT training, the high end “luxury market� (surely they’re superior - if you can afford it - why else would so many people use them?) acknowledged that there are IT trainers around who’ll teach IT for less but be warned, you get what you pay for…. .

Then lo and behold, the economy is in tatters, and all at once value is all the rage! Many householders abandon Waitrose, and instead discover the delights of Aldi and Lidl. City bankers and their fat profits are frowned upon, and we all re-evaluate what we buy.

Why were we so impressed by “reassuringly expensive� price tags? Look a little closer into the British Computer training market, and you might be surprised. Just because we need an ever increasing number of skilled networking professionals and programmers, are we really getting a good deal coughing up 5k–8k to get qualified, or are we just paying to prop up dinosaurs? It’s a bit rich that many IT trainers aren’t using fully interactive methods - supplying a workforce for the digital age using old fashioned methods. Why do students have to wade through books when all information can be downloaded in this communication age? Do we really have to drive to training centres, forking out for our overnights to get teaching we could have online? Round the clock Interactive learning should be available for me just that – at my convenience, but not at my cost.

With more comprehensive, slicker training options on offer at less than half these prices, perhaps we should wake up to the fact that with regard to electronic learning, value is great quality and great price. A new order is asserting itself in IT training – in the words used by supermarkets, it’s “Simply Value� prices, for “Best Ever� products. In this knowledge hungry world of today, I’d say that’s a step in the right direction.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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